Sustainable Travel Insights from Susan Blume

Photo courtesy of Air France.

We express our sincere gratitude to Mark Chesnut for featuring Personal Escape Travel in his Travel Weekly article on sustainable travel. It is a privilege to contribute my insights on sustainable travel and explore avenues for improvement within the travel industry.

The Importance of Sustainable Travel

Susan Blume, founder and CEO of Personal Escape Travel, is among the advisors finding success by educating clients about travel with reduced environmental impacts. “Given the present economic climate, many guests prioritize cost initially,” she says. “However, after we inform them about businesses that provide both value and eco-friendly practices, they are eager to engage with those brands.”

Education is crucial, according to Blume. “A significant number of travelers remain uninformed about sustainable practices in tourism,” she says, noting that some do have ideas about what responsible tourism can mean. “The main issues they bring up revolve around overtourism and how locals perceive visitors. Additionally, some travelers wish to contribute to local communities, not only through financial means but also by investing their time and efforts towards environmental well-being.”

Partnering for Success

Finding the right partners is key for advisors looking to sell more of this type of travel, Blume adds. “As a travel consultant, it is imperative to develop a comprehensive understanding of suppliers and partners who demonstrate a real commitment to sustainability,” she says. “Once this knowledge is acquired, personally engaging with the product, resort, or destination is crucial. Such firsthand experience will enable you to engage in a more genuine and informed dialogue with your guests.”

Blume’s vetting process includes finding suppliers with certifications from organizations including Oceanic Global, EarthCheck, and Green Globe — and seeing what suppliers are doing in person. “We believe in visiting these destinations or resorts to witness firsthand the initiatives in place that combat greenwashing,” she explains, citing Sandals and Beaches resorts — which use PADI-certified diving boats to aid coral reef restoration in the Caribbean — as examples of sustainability in action.

The Future of Sustainable Travel

As the travel industry evolves, the demand for sustainable options continues to grow. Travelers are increasingly aware of their environmental footprint. They want to make choices that benefit both their experiences and the planet. This shift in mindset is essential for the future of tourism.

Travelers are looking for ways to minimize their impact while enjoying their adventures. This includes choosing eco-friendly accommodations, supporting local businesses, and participating in conservation efforts. By making informed decisions, travelers can contribute to a more sustainable future.

Engaging with Local Communities

One of the most rewarding aspects of sustainable travel is the opportunity to engage with local communities. Travelers can immerse themselves in different cultures while supporting local economies. This connection fosters understanding and appreciation between visitors and residents.

When travelers prioritize interactions with locals, they gain unique insights into the culture and environment. This not only enriches their experience but also benefits the communities they visit. By investing time and resources, travelers can help preserve local traditions and support sustainable practices.

The Role of Technology in Sustainable Travel

Technology plays a significant role in promoting sustainable travel. From apps that help travelers find eco-friendly accommodations to platforms that connect them with local guides, technology is making it easier to make responsible choices.

Moreover, social media has become a powerful tool for raising awareness about sustainability in travel. Travelers can share their experiences and inspire others to adopt eco-friendly practices. This collective effort can lead to a more significant impact on the industry.

Conclusion

In conclusion, sustainable travel is not just a trend; it is a necessity for the future of our planet. By educating travelers and fostering partnerships with committed suppliers, the industry can move towards a more sustainable model.

As Susan Blume emphasizes, understanding and engaging with sustainable practices is crucial. The more informed travelers are, the better choices they can make. Together, we can create a positive impact on the environment and support local communities.

For more insights on sustainable tourism, check out this Travel Weekly article.